19 June 2019

Corporate Storytelling: How Businesses turn into Storytelling machines

EN Business Narratives, Corporate Storytelling….what’s this all about?

The Coca Cola Company website has become a storytelling factory.

“The most outrageous way to share a coke” is the headline of a number of videos posted by Coke consumers who engage with the concept of sharing.

Coca Cola leads the way in the world’s Corporate communication and shows the market main trend.